Content Strategy & Marketing

Senior Content Strategist

• Managed a small team of individual contributors on the receipt and review of content provided by supplier partners, including leading several pilot projects to expand vendor fulfillment of content products

  • • In this capacity, created a position for and hired a contract Content Administrator for the to facilitate vendor management

• Coached individual contributors, new hires, international/domestic contractors, and vendor suppliers on content strategy, product and process updates, best practices and strategic business priorities

• Collaborated cross-functionally to drive process improvements and new product development

• Developed and reviewed content strategies for new clients and resolved escalated accounts

• Assisted in the day-to-day assignment of work to individual contributors

Copywriter II

• Created marketing copy for national and international clients that aligned with customer's marketing initiatives and strategic objectives

• Collaborated with cross-functional teams on system and process improvements, highlighting interdependencies and possible risks to the Content team

• Addressed escalated accounts/issues by soliciting feedback from clients and internal team members to address client dissatisfaction, gain willing cooperation and prevent future complications

Copywriter Intern

• Managed daily content writing queue, including participating in cross-functional projects to improve processes and efficiency in fulfillment

• Developed practical knowledge of online marketing strategies and SEO

• Created unique copy for websites and web-based products, optimizing content for clients' target audiences and search engines

Nonprofit Development Intern

• Wrote, edited, and proofed nonprofit grant applications, including tax documents, budgets, and narratives detailing company goals for major corporate and foundational donors

• Conducted independent foundation prospect research using online and print resources, evaluating potential donors for alignment with company goals/vision

• Processed donations and grants of up to $97,000 from corporate, foundation, and individual donors through donor-tracking software

• Maintained donor relations by writing thank-you letters and responding to donor calls and solicitations